Successful retailers are working hard to identify with Generation Y consumers, but they must work equally hard to attract and retain Gen Y employees. This generation¿-which has unusually high expectations of employers that they aren't afraid to voice--is the most rapidly growing segment of the workforce. As their Baby Boomer parents leave the workforce at a breakneck rate, learn what you can do to unleash the potential of your Gen Y employees to help your retail business succeed. (Mercer, 16 Sep 2008)
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